Category Archives: Innovative Ideas

Design of the Times 2011

We are proud to announce that along with some of our clients we received 5 more Design of the Times awards this year!  The Design of the Times Contest consisted of hundreds of displays entered into eight retail channel categories- consumer electronic stores, convenience stories, drug stores, home centers/hardware stores, mass merchandisers, specialty stores, sporting goods stores and supermarket/grocery stores. Hundreds of entries were evaluated on how well they met the 4C’s of Effective In-Store Activation: Command attention; Connect with the shopper; Convey information; and Close the sale. Design Phase was able to grab two Silver awards, two Golds and one Platinum!  There were only eight Platinum awards handed out, given to the finalist with the top average score in their retail channel.    Check out the photos below of the displays which won!

Dance Central took home a Silver!

The Xbox 360 Horizontal Retrofit for Kinect won a Silver!

The Kinect Pop Up Max was a hit at the show and took home a Gold!

Congratulations LG! The LG 2011 Tech Stage for Best Buy won a Gold and the highly coveted Platinum award!