What the Point of Purchase Industry Can Learn from the Design of the iPod, Vespa & Escalator

 

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By Mike Eckert

 

CNN asked some of the world’s greatest designers to name the top 12 industrial designs of the past 100 years. The iPod, Vespa and Escalator were 3 of the 12. To see the entire list visit: http://www.cnn.com/2013/06/28/tech/best-design-100-years-zaccai/

What was it about these three product designs that stood out and how can the Point-Of-Purchase industry further integrate innovative design into the retail environment? As more consumers look for an engaging “shopping experience”, what can marketers do to make their displays more effective?

Technology

The Apple iPod took a great design and incorporated technology, affording users a heightened product experience while offering features that only technology can provide.

With the launch of the Disney Infinity display, winner of the POPAI Display of the Year Award, along with great design, one of our goals was to engage consumers in a truly interactive experience at the point of purchase. Utilizing the latest RFID technology, we created a display that used technology to make it easier and more enjoyable to experience the product in-store.

Form

The Vespa has a unique look and personality that stands out from its competitors. Displays at retail also need to be eye-catching. We use the latest materials that can be bent, molded, and curved to incorporate shapes and sizes that truly stand out.

Lighting can also be one of the most important elements incorporated into displays. With the latest LED lighting features, more and more fixtures are using lighting to capture the attention of consumers at retail.

Functionality

Initially the escalator was introduced as an experience for which people would pay just to go up and down. When the escalator was incorporated into architecture, its elegant design brought form and function together perfectly.

Design is not just about a sleek look but a number of variables that need to come together to create a display that stands out, offers the consumer an engaging experience, and brings out the best in the product.

As the retail industry embarks on a new wave of creativity, point of purchase will be an integral part in creating an environment that captures the imagination of consumers.

 

Mike Eckert is President of Design Phase Inc., a leader in the point-of-purchase industry. With over 30 years in the industry, Design Phase’s innovative displays for some of the world’s largest brands including Microsoft, LG Electronics, Disney, and Bose have won a multitude of awards, including Display of the Year four times. Mike can be contacted at meckert@dphase.com.

Watch the video Making Retail Fun at www.dphase.com/company

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4th of July BBQ

We took time out of our busy schedule to celebrate Independence Day.  We had a beautiful day and enjoyed spending time together.

 

 

 

2015 Design Phase Garden Planting Party

Each spring, Design Phase employees plant a garden on our property and we do all the work ourselves. The largest section of the garden is corn & beans.  The last several years we’ve had little success with the beans.  However, this year, we put a little added pressure on ourselves to having a GREAT crop, since we will be donating our excess produce to a local charity.  Our second largest crop will be watermelon and pumpkins and they are already starting to take off.  There is a tomato garden that contains Cherry, Beef Steak and Roma tomatoes.  One favorite area is the herbs where we planted dill, parsley, rosemary, thyme, oregano and sage.  Another favorite section is the zucchini and squash. Last year, a few of us made zucchini bread and muffins to share.  Planted in our lettuce garden is Swiss chard, spinach, leaf and this year we added cauliflower…that already looks GREAT!  Can’t forget the potatoes with radishes, onions & chives.

Happy Cinco (or Ocho) De Mayo!!

We at Design Phase like any excuse for a party so we hosted our first annual Cinco De Mayo celebration.  But, since we like to be original, we had the party on Friday (since Fridays are more fun) and called it Ocho De Mayo.  Next year watch out for Seis De Mayo!

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Check out the spread.  Everyone enjoyed the buffet provided by On the Border.  So much food!!

Ricky

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