Signs Have Come A Long Way Since Manhattan Beach

By Mike Eckert

oceanbreezessign

In May 1892, the first electric sign erected in New York, the well-known Manhattan Beach electric sign, was lit up. It was located at 23rd Street and Broadway on the wall of the Cumberland Hotel. The sign caught people’s attention and was truly innovative for its time. Few realized that it was a “sign” of things to come. By the use of those somewhat primitive electric bulbs this sign flashed its story: “Manhattan Beach – Swept by Ocean Breezes.”

Since then, we have seen the introduction of the neon tube and by 1930 every town had its neon sign. After World War II, technological advances in plastic presented a platform for creating a whole new set of design features.With advancements in technology, the sign industry is positioned for the next big development. Using very thin “invisible” materials and LED lighting, we can capture the attention of consumers with motion activated messages. Once a static medium, signs are now produced to react to consumer presence and activate at the important point of purchase changing the way we respond.

Design Phase, in connection with FLEx Lighting, has developed InvisiSign, a motion activated “invisible” sign. “This is a new way to engage the consumer. With technology advancing so quickly, the InvisiSign product is perfect for the next generation of In-Store signage” says Mike Casper, President of FLEx Lighting. “Several test studies have been done to test the sales “lift” and we’ve seen double digit increases in sales for the products versus those without our signage,” he added.

Just as the Manhattan Beach sign and its novelty caught the eyes of those who passed by, technology again will be at the forefront, capitalizing on how we as consumers react and respond to a new form of messaging.

Watch the video here to find out more on the technology changing the sign industry.

Mike Eckert is President of Design Phase Inc., a leader in the point-of-purchase industry. With over 30 years in the industry, Design Phase’s innovative displays for some of the world’s largest brands including Microsoft, LG Electronics, Disney, and Bose have won a multitude of awards, including Display of the Year four times. Mike can be contacted at meckert@dphase.com.

Celebrating Chinese New Year

Happy Holidays!

What the Point of Purchase Industry Can Learn from the Design of the iPod, Vespa & Escalator

 

ipod vespaEscalator_XXL

By Mike Eckert

 

CNN asked some of the world’s greatest designers to name the top 12 industrial designs of the past 100 years. The iPod, Vespa and Escalator were 3 of the 12. To see the entire list visit: http://www.cnn.com/2013/06/28/tech/best-design-100-years-zaccai/

What was it about these three product designs that stood out and how can the Point-Of-Purchase industry further integrate innovative design into the retail environment? As more consumers look for an engaging “shopping experience”, what can marketers do to make their displays more effective?

Technology

The Apple iPod took a great design and incorporated technology, affording users a heightened product experience while offering features that only technology can provide.

With the launch of the Disney Infinity display, winner of the POPAI Display of the Year Award, along with great design, one of our goals was to engage consumers in a truly interactive experience at the point of purchase. Utilizing the latest RFID technology, we created a display that used technology to make it easier and more enjoyable to experience the product in-store.

Form

The Vespa has a unique look and personality that stands out from its competitors. Displays at retail also need to be eye-catching. We use the latest materials that can be bent, molded, and curved to incorporate shapes and sizes that truly stand out.

Lighting can also be one of the most important elements incorporated into displays. With the latest LED lighting features, more and more fixtures are using lighting to capture the attention of consumers at retail.

Functionality

Initially the escalator was introduced as an experience for which people would pay just to go up and down. When the escalator was incorporated into architecture, its elegant design brought form and function together perfectly.

Design is not just about a sleek look but a number of variables that need to come together to create a display that stands out, offers the consumer an engaging experience, and brings out the best in the product.

As the retail industry embarks on a new wave of creativity, point of purchase will be an integral part in creating an environment that captures the imagination of consumers.

 

Mike Eckert is President of Design Phase Inc., a leader in the point-of-purchase industry. With over 30 years in the industry, Design Phase’s innovative displays for some of the world’s largest brands including Microsoft, LG Electronics, Disney, and Bose have won a multitude of awards, including Display of the Year four times. Mike can be contacted at meckert@dphase.com.

Watch the video Making Retail Fun at www.dphase.com/company

First Harvest of 2015

Our first harvest! It was an eventful day filled with pulling weeds, harvesting and watering the garden. As you can see, our hard work and dedication has paid off.